Three Free Ways to Market your Photography Business Face-To-Face (5 mins reading)

The month of January is generally a slower time of the year for photographers. While you spend most of the year working hard in your business, the down times give you an opportunity to plan ahead and get organized for the next busy season. Whether you photograph people, events or wedding, an effective way to market to new clients is to engage in any kind of activities that involve you meeting them in person.

Here are three suggestions for free activities to try in the New Year for meeting prospective clients face-to-face.

1- Volunteer to Photograph an Event

Even if you are not an event photographer, volunteering to photograph an event such as a charity run or banquet is another way to get your face in front of people. Consider an event that is taking place in the slow part of your season. Be sure to discuss your conditions with the event organizers prior to agreeing to photograph the event, and be clear that you are looking to gain new clients. These conditions might include having them promote you on social media before and after the event, allowing you to have a display set up at the location, and understanding the photos you provide will be watermarked and that credit will be clearly visible wherever the photos are used. This type of marketing activity is especially effective if you are just starting your business, or if you have recently moved to a new area and are looking to get the word out.

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Much like a New Year’s resolution for your business, carefully planning your marketing activities during the holidays will help to keep you focused and organized when your business picks up again. Though these activities are not technically “free” as they will cost you your time, they will allow you to make an strong first impression on a large number of people, and generate new leads for the future.

2- Plan a “Limited Edition” Session Event

Nowadays the word “mini-session” is starting to become synonymous with low-quality and inexpensive. Sometimes when I hear the word “mini-session” I think of those shoot-and-burn photographers advertising deals like “50 for a 30-min session with all digital files and printing rights.” To distinguish your offering, change your wording to “limited edition.” This phrase evokes a sense of scarcity and urgency – encouraging potential clients to take advantage of your one-time proposition before it’s gone forever. For efficient use of your time, limited edition sessions should be scheduled over a day or two, with clients booking and paying in advance. Keep the sessions short – my sessions are ten minutes long. This is a great way for those clients who have been thinking about booking with you to sample your services, and meet you in person. By putting yourself in contact with a large number of clients, you’ll have a chance to create an amazing experience for them, and you’ll gain contact information for following up with them in the future.

 

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2- Deliver a Presentation

Another free way to meet potential clients in person is to share your expertise by giving a presentation. Speaking in front of people will help you to gain their trust, and will reinforce your status as an expert in your field. Plus, by freely giving them valuable information, you’ll invoke the Law of Reciprocity. By doing something nice for them, you’ll invoke a psychological urge in them to give something back; they’ll feel like they “owe you one.” The key is to avoid trying to sell them anything– you are simply offering them useful information and advice. Wedding photographers could offer a seminar or even a one-day course on how to get the most out of their wedding photography investment. Portrait photographers could offer tips for choosing how to arrange and display artwork in their homes.

Hope you find it useful,

Thank you for reading,
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6 thoughts on “Three Free Ways to Market your Photography Business Face-To-Face (5 mins reading)

    • Adam Khaled says:

      Hi Kerry, thanks a lot, but these photos are not mine, I bough them from shutter stock to be presented in the article.
      To review our work please go to Portfolio tab at the top of the page and I’m honored 🙂 Thanks

      Liked by 2 people

  1. Kerry C. Mitchell says:

    I have a special interest in copyright of photos. I own a page on Instagram that features people’s photos and edits. I run into people stealing or “borrowing” or forgetting to properly credit the sources of their photos. Since you purchased these photos you own them. But I’m curious, since you are a photo blog, wouldn’t you want to say these were stock photos and not your own photos? I’m not saying you don’t have rights to these photos because you do. I’m just curious.

    Liked by 1 person

    • Adam Khaled says:

      This is actually a great point, as I’m stock photographer and I totally understand what you mean! 🙂 however frankly I’m not quite sure 100% If shall I include the copyrights of the photos here ‘even if I own them’ or its not mandatory once if I purchased them! – I think I need to do some deep dive here (just to be in the safe side), thank you so much for the call out 🙂

      Liked by 1 person

      • Kerry C. Mitchell says:

        It’s such a dicey area. I agree once you purchase them, you own them. If you’re a stock photographer, then you know what I’m talking about over on Instagram. So much stolen photos I can’t believe it! People have no concept of the word copyright when it comes to photography. 💘

        Like

  2. Adam Khaled says:

    Yes agree, instagram became full of spams nowadays, when it comes to stolen photos, fake likes and followers etc. and unfortunately its uncontrolled since there millions of subscribers and billions of photos published each hour maybe, so its so hard to identify if this photo is stolen or not. By the way, do you mind to share with me your instagram page, i’m quite interested to know more about your featuring program. Thanks in advance! 🙂

    Like

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